Technology Management

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 UNIVERSITY OF BEDFORDSHIRE

BUSINESS SCHOOL

UNIVERSITY CAMPUS MILTON KEYNES

STRATEGIC TECHNOLOGY MANAGEMENT (BSS028-6)

GROUP ASSIGNMENT

Submitted by:
Seemant Gupta (1317911)
Victor Pepple (1314189)
Shoaib Khalid (1316594)
Yusuf Isa (1316781)

CONTENTS

1.0 INTRODUCTION.......................................................................................3 2.0 FRACKING TECHNOLOGY.....................................................................3 3.0 FRACKING CHEMICAL...........................................................................4 4.0 FRACKING TECHNOLOGY AND INNOVATION.....................................4 5.0 NEW FRACKING CHEMICAL TECHNOLOGY LIFE CYCLE..................5 6.0 TECHNOLOGICAL CAPABILITIES OF THE FRACKING

CHEMICALCOMPANY...................................................................................6 7.0 CURRENT STRATEGY OF THE COMPANY...........................................7 8.0 CURRENT OPERATION STRATEGY OF THE COMPANY....................7 9.0 CURRENT SITUATION OF THE MARKET..............................................7 10.0 SWOT ANALYSIS OF THE COMPANY.................................................8 11.0 TECHNOLOGY POSITIONING MATRIX OF THE COMPANY.............10 12.0 CONCLUSION.......................................................................................10 13.0 REFERENCES.......................................................................................12

1.0 INTRODUCTION
The aim of this report is to analyse the application of technology management framework to a given new technology in the development of an ingenious fracking chemical. The fracking chemical of focus is a long awaited innovative and environmentally safe mixture of chemical fluids aggressively pumped into underground formations in order to infiltrate low permeable rocks, aerate dense fluid column and trap dissolved gas which is brought up surface for extraction. Going concerns and social agitations has been that the older versions of fracking fluids developed were environmentally unsafe. This is because they were known to be toxic chemical mixtures which had the potential of polluting the source of water i.e. the water table. Hence, the development of a safe fracking chemical is welcomed with the hope of exploiting a niche market for environmentally safe fracking chemicals. As a result, this report looks in to the current position of the technology management framework for the new fracking chemical. This entails analysing the position of the technology in its life cycle, understanding the current technological capabilities of the company which developed this fluid, the company’s strategic objectives, its operational strategy, and estimating the way forward. Although the claims of the technology have been a controversial subject, an examination is made into understanding the different opinions to this technology. 2.0 FRACKING TECHNOLOGY

Many scholarly articles have been written on fracking, as it is no longer a new technology being widely practised in US and most part of North America (Pierce Jr, 2013). Green (2013) revealed that hydraulic fracking started since 1940s where drilling horizontally through shale layers for hydrocarbon recovery became popular in parts of Pennsylvania, Oklahoma and Texas in the United States of America. As at 2011, shale gas production in the US was approaching 30 billion cubic feet per day. Healy (2012) described fracking as a method used by petroleum drilling engineers to stimulate and recover hydrocarbon from underground reservoirs. Fracking technology involves the pumping of a mixture of chemicals sand and water into underground reservoir formation at high pressures, penetrating through fissures, pores and crevices of hard rock formations...
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